Problem: Creative professionals are curious but cautious about AI. We needed to create hype for an event centered around many creatives own enemy.

Insight: AI is a tool for amplifying human ingenuity.

Idea: We branded Pulse Prompt PDX as Portland’s peer-led, practical AI conference for creatives. Instead of hype or fearmongering, we focused on empowerment—showcasing AI as a creative ally, not a replacement. From strategic messaging to event identity, we made sure it felt like Portland’s AI moment, not Silicon Valley’s. The work helped position PSU’s School of Business as a leader in future-focused, human-centered innovation.

My Role: Senior Strategist. (Student Work at PSU- Fall 2024)