Problem: Tillamook is a household name on the West Coast, but brand awareness fades once you hit the East Coast. How do you turn heads—and taste buds—in markets where no one’s heard of your ice cream?

Insight: For East Coast families, the freezer aisle is full of safe bets. But in a world of bland vanilla, trying something absurdly good can be the most memorable thing about your summer.

Idea: We brought Tillamook to Raleigh, NC with an experiential campaign rooted in grassroots absurdism. From giant melting ice cream sculptures to dairy-themed field days, we built unexpected moments that made people stop, taste, and share.

My Role:Strategist & Media Planner. (Student Work at PSU-Summer 2024)

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Dress For Success Oregon

Shredder Cheddar