Problem: Exilior Coffee needed a new name, identity, and brand guidelines to reflect its purpose-driven roots and bold vision. The brand had outgrown the farmer’s market but hadn’t yet claimed its place in specialty coffee.

Insight: When your coffee has Kenyan roots, it doesn’t need hype. It just needs a spotlight.

Idea: We renamed the brand Fire Lily to reflect its bold spirit and rare roots. Then we built a brand world around it—visual identity, brand book, and manifesto. Our work focuses on craft, culture, and connection. The result is a brand that honors its Kenyan origins while feeling right at home in Portland.

My Role: Executive Strategist. (Student Work at PSU-Spring 2025)

Myself and Isabel Phillips (Junior Strategist) wrote this white paper for our client to use to attract future sponsors.

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