I’m deeply curious about what shapes people, culture, and brands. My obsession with investigating, human behavior, and solving problems with creativity led me to strategy.

Growing up in Portland, I was immersed in art and progressive subcultures from an early age, shaping my creativity and unconventional approach to, well, most things.

As a strategist, everything I do is in service of creative, and the big ideas that guide it. I ask why. Then I ask why again. And again. And again.